Friday, May 29, 2015

This McDonald’s Asks Drive-Thru Customers To Bend The Laws Of Physics

McDonald’s is trying all kinds of new things to attract younger customers and sling fries at them, but we’re not so sure about their plan to increase drive-thru traffic in the United Kingdom by bending the laws of physics. “Please use both lanes to place your order,” a new sign says. Both?

An Alert Twitter user somewhere in the UK shared this confusing notice while visiting only one of the drive-thru lanes.

Yes, yes, we know what the sign is supposed to mean, but that has never stopped us from following an amusing premise through to a conclusion. Perhaps there is a hole in the universe centered on this McDonald’s that allows customers to be in two places at once, doubling drive-thru revenue. Seems like a waste of a perfectly nice wormhole.

Of course, bending the laws of physics is nothing new in marketing: there were the curtains that somehow block more than 100% of light and gravity-proof soup. None of these lead to bilocation, though.

McDonald’s defy quantum physics with sign


by Laura Northrup via Consumerist

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