The Washington Post reports that at about 10:20 a.m. ET today, Target’s homepage, and the pages for many of its products, stopped shoppers in their online tracks with the explanation that “high traffic’s causing delays.”
Target tells the Post that it is working to restore full functionality to the website. Until then, however, the company will regulate the flow of traffic on its site.
By noon ET Monday, some shoppers were able to access the site. However, our attempts to reach the Target.com homepage from computers in Pennsylvania and New York both turned up “Access Denied” error messages.
The retailer’s online woes are likely a result of its Cyber Week promotion which offers 15% off “virtually everything online.”
“Both traffic and order volumes are exceeding Target’s Thursday Black Friday event, which was our biggest day ever for online sales,” the company said in a statement Monday. “To help manage the volume, we have been metering traffic to the site.”
This, of course, isn’t Target’s first run-in with heavy traffic wreaking havoc on its website. Over the summer, the retailer’s site crashed during the debut of its limited-time collaborative Lilly Pulitzer line.
The company said at the time that the site didn’t technically “crash,” but that Target did make the strategic decision to limit some customers’ access to certain parts of Target.com. The site was also made inaccessible for several minutes to avoid a crash.
In 2011, the company suffered a months-long glitchy mess with Target.com. The most high-profile problem occurred in mid-September when the rush to purchase items from the new Missoni for Target line crashed the site. Problems continued after that, including further crashes, missing items and mysterious debit card charges… and re-charges… and re-charges.
Target’s Web site is experiencing delays on Cyber Monday [The Washington Post]
by Ashlee Kieler via Consumerist
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