This is actually rather smart of Jet: they’ve learned from the mistakes of other retailers, and aren’t over-promising delivery by Christmas to gift-givers who will be disappointed. It means losing out on sales, though, since most of their gifty items come from those other warehouses.
A shipping window of five to seven days is longer than most other retailers, including Jet’s archenemy Amazon, but there’ san upside: when they’re able to deliver any faster than that, customers are delighted.
“Because it’s our first holiday season, we erred on the side of preserving a great experience for our members by communicating super early about any potential impacts caused by industry-wide delays,” a company spokesperson told USA Today.
While Amazon is looking to depend less on outside partners like UPS, Jet is doing the opposite: while they do have their own warehouses, they’re depending on a nationwide network of other sellers to fulfill orders for other items. That’s good for expanding their inventory super-fast, but not as good at the end of the holiday season, when last-minute shoppers roam the Web.
Jet.com says it can’t guarantee Christmas delivery [USA Today]
by Laura Northrup via Consumerist
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