Pizza Hut Launches $5 Value Menu That Only Applies When You Order Two Or More Items From It

We’re only a few days into the new year and already, companies are showing off what they’ve been planning for 2016 in an effort to hook customers early on. Pizza Hut has a new “value-driven” category it’s calling the “$5 Flavor Menu” that offers a lower price for a variety of familiar items — but only if you order two or more of them.

That means if you want a medium one-topping pizza, eight bone-out WingStreet Wings, The Ultimate Hershey’s Chocolate Chip Cookie, Hershey’s Triple Chocolate Brownie, Tuscani Pasta, a double order of breadsticks or flavor sticks, or four 20-oz. Pepsi beverages for $5, you’ll have to pick out at least two of those items for them to each cost $5. At this point, there’s no timeline set for how long the menu will be around.

We don’t see value menus as often with pizza as we encounter them with other fast food restaurants, partly because pizza chains tend to offer an array of bundled meal options already. You’ve likely decided you needed wings and bread sticks along with your pizza, because when they’re all included in one price, why not?

“Value menus don’t really happen in the pizza category,” acknowledged Jeff Fox, Chief Brand and Concept Officer, Pizza Hut in a statement. “We know that five dollars for a pizza from America’s favorite pizza company is a heck of a deal. At the same time, we have fans who are just as passionate about our Hershey’s Cookie, Hershey’s Brownie, as well as our WingStreet wings, Tuscani Pasta and world famous breadsticks. So, we are thrilled to be bringing consumers all of these high-quality Pizza Hut choices at a time when value is really top-of-mind.”

by Mary Beth Quirk via Consumerist