If you were planning to resell tickets to a New York Yankees game in the future you’ll need to visit StubHub instead of Ticketmaster, as the Major League Baseball team reached a deal this weekend to transfer its resale business, Yankees Ticket Exchange, to StubHub.
ESPN reports that the deal, which is estimated to be valued at $100 million, puts an end to a years-long feud between the Yankees and StubHub.
The Yankees were one of two teams that opted not to take part in the MLB’s deal to renew StubHub’s role as the league’s official secondary ticket market maker back in 2012. Bloomberg reports that part of the issue between StubHub and the Yankees involved the minimum listing price for MLB games on the site.
StubHub allowed MLB tickets to be sold at a minimum price of $6, much less than what the Yankees had wanted.
The team instead joined forces with Ticketmaster, creating the Yankees Ticket Exchange that set an artificial price floor that fluctuates depending on the game, section, and seat offered.
The Yankees seemed to take its feud a bit farther this season banning print-at-home ticketing and PDFs in favor of mobile transfers.
This policy — which was justified as a way to prevent fraud — made it nearly impossible for fans to use StubHub to resell tickets as the service doesn’t offer mobile transfers. .
Instead, if someone wanted to sell their ticket on StubHub they would have to physically bring the ticket to the StubHub office a half mile from Yankee’s stadium by game day. The person who purchased the ticket would then need to pick the ticket up from the same office before the game.
ESPN notes that the new deal will close that StubHub office, but it is unclear how the new arrangement will work. However, it is expected to take effect after this year’s All-Star Game on July 12.
Yankees to sign deal with StubHub to be official ticket resale partner [ESPN]
Yankees Are Said to Enter Deal With StubHub for Ticket Reselling [Bloomberg]
by Ashlee Kieler via Consumerist
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