Hi-C Ecto Cooler Will Return To Store Shelves On May 30

A few months ago, news and samples early samples of a new and exciting beverage hit Twitter and eBay. Hi-C’s Ecto Cooler was a green citrus-flavored beverage and a tie-in for the Ghostbusters franchise. The beverage was so popular that it outlasted the TV cartoon series it was originally meant to promote by ten years. With a new live-action Ghostbusters movie due out this summer and levels of ’90s nostalgia peaking, Ecto Cooler is returning to store shelves.

Like Surge and Strawberry Honeycomb, part of the reason for the brand’s resurrection is simply that the people who grew up with it are young adults with disposable income, a demographic whose consumption of soft drinks and juice-flavored high-fructose corn syrup waters is generally falling.

The new Ghostbusters movie hits theaters on July 15, and Coca-Cola announced that it’s putting out the drink on May 30. In its announcement, the company says that pressure came from very different groups with some common interests: nostalgia-filled social media users and the people in charge of marketing the new Ghostbusters movie.

The drink will not come in the classic metal cans that must be punctured on the top, but in six-ounce juice boxes and 11.5-ounce metal cans. (Not 12 ounces? It must be the Ectoplasm Shrink Ray.)

Slime-Green Goodness: Hi-C Ecto Cooler Returns Ahead of Ghostbusters Remake [Coca-Cola]
Ecto Cooler [Official Site]

by Laura Northrup via Consumerist